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Stone invitation

Agency Network: 
Published/Aired: 
July 2014
Vhils:  Stone invitation
Vhils Direct Ad -  Stone invitation

Description

To invite the media and the VIP’s to the inauguration of the Vhils exhibition, we colected the rubble that fell from the latest great intervention of the artist on a massive facade of an abandoned building in Lisbon. Each invitation had a selected stone, that fell from the wall, parceled in a transparent bag with a QR Code that linked to a video that showed the viewer the whole procces that led the stone to the bag they where holding.

Direct advertisement created by MSTF, Portugal for Vhils, within the category: Recreation, Leisure.

Caption

This is just a fragment of the piece. The art remains on the wall.

Advertising Agency: MSTF-Partners, Lisbon, Portugal
Creative Directors: Susana Sequeira, Lourenço Thomaz
Art Director: Orlando Gonçalves
Copywriter: Cristina Amorim
Creative Director Design: André Sentieiro
Creative Director Web Design: Gil Correia
Account Executive: Paula Cardoso
Producer: Pedro Domingos
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Highest Rated

Frederico Roberto's picture

An obvious, but perfect, invitation. Great stuff.

Frederico Roberto
Activity Score 221
Executive Creative Director
Frederico Roberto's picture

An obvious, but perfect, invitation. Great stuff.

Frederico Roberto
Activity Score 221
Executive Creative Director
Austin Video Production's picture

Clever approach.

Austin Video Pr...
Activity Score 1310
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