To invite the media and the VIP’s to the inauguration of the Vhils exhibition, we colected the rubble that fell from the latest great intervention of the artist on a massive facade of an abandoned building in Lisbon. Each invitation had a selected stone, that fell from the wall, parceled in a transparent bag with a QR Code that linked to a video that showed the viewer the whole procces that led the stone to the bag they where holding.
Direct advertisement created by MSTF, Portugal for Vhils, within the category: Recreation, Leisure.
Creative Directors: Susana Sequeira, Lourenço Thomaz
Art Director: Orlando Gonçalves
Copywriter: Cristina Amorim
Creative Director Design: André Sentieiro
Creative Director Web Design: Gil Correia
Account Executive: Paula Cardoso
Producer: Pedro Domingos