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HIV+ magazine

Agency Network: 
Published/Aired: 
June 2015

Description

Vangardist, a leading German/English language men’s monthly invited its readers to take a hands-on approach to ending the social stigma surrounding HIV.

To coincide with one of the biggest HIV events in the world - Life Ball - which takes place every year in Vangardist’s home town of Vienna, all 3,000 copies of its Spring issue were printed with ink infused with HIV+ blood donated by three individuals living with the HIV virus.

Whilst the magazine has been produced according to the most stringent controls and using processes developed according to guidelines established by Harvard and Innsbruck University, ensuring that the handling of a physical copy of the magazines carries no risk of infection, and is 100% safe; the debate and discussion around the magazine and the issue it highlights has already been significant.

Direct advertisement created by Saatchi & Saatchi, Switzerland for Vangardist, within the category: Media.

Advertising Agency: Saatchi & Saatchi Switzerland
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Highest Rated

ramiro_apache's picture

I like it, it would really grab my attention, but the video is pretty long and it doesn't show any of the media reactions or the questions it raised at all!

ramiro_apache
Activity Score 1054
General Manager
halaby87's picture

Nice but could be a bit grose just the fact that it contains blood

halaby87
Activity Score 10472
Marketing Manager |

M.Halaby

ramiro_apache's picture

I like it, it would really grab my attention, but the video is pretty long and it doesn't show any of the media reactions or the questions it raised at all!

ramiro_apache
Activity Score 1054
General Manager
morse's picture

Scary, but good!

morse
Activity Score 18121
Art Director |

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kleenex's picture

Solid.

kleenex
Activity Score 58633
Web Designer/Developer
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