X-Ray Business Card
Description
The University Veterinary Hospital in Israel is well known for it’s expert doctors in various fields. Using the hospital’s stock of animal x-ray footage, we created transparent business cards that looked like miniature x-ray sheets. That way, each doctor was represented by an x-ray image that corresponded to his specialism or preferred animal.
Direct advertisement created by Saatchi & Saatchi, Israel for University Veterinary Hospital, within the category: Health.
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Copywriter: Eran (Shushu) Spanier
Art Director: Uri Dagan
Account Management: Nataly Ziv
Account Superviser: Sigal Tzur-Shavit
Graphic Design: Inbal Nezer, Zehava Greenberg
Pretty creative, I like it...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
More one.. http://www.clickmarket.com.br/portal/popimg.php?id=19243
From: Beats Below Agency - Brazil
Cool approach to deliver expertise.
But one wonders how come they didn't use more animals.
A dog or a cat x-ray would have been nice...
This is really very creative and nicely executed. Bravo!
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These Business cards are the best, If only I was a Vet and not a Mortician.
My Compliment to the whole team!
























