Agency Network: 
Published/Aired: 
April 2009
Twin Hi-Way Drive-In:  Drama

Description

Direct advertisement created by Brunner, United States for Twin Hi-Way Drive-In, within the category: Recreation, Leisure.

Caption

Take your emotions for a ride tonight.

Advertising Agency: BRUNNER, Pittsburgh, USA
Executive Creative Director: Jay Giesen
Art Director: Shawn Smith
Copywriter: Kevin Corfield
Photographer: Tom Cwenar, Pittsburgh
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Highest Rated

Guest's picture

what ever it is, the point is that it is confuse and unclear, or maybe is focused on the target

Guest
Guest's picture

Not loving these. Why that weird shape for the picture?

Guest
Guest's picture

Yeah I don't get the shape.

Guest
Guest's picture

That's because the media is sun blockers for windshields of cars. Rookies.

Guest
Guest's picture

A sun blocker in Pittsburgh? I haven't seen people use one of those in years. This media is about as relevant as a "Baby On Board" sign.

-YISI!

Guest
Guest's picture

rookies? the rookies are the people who used this un-original device for a stupid campaign. i wonder if the "rookies"comment came from, i don't know, Pittsburg?

Guest
sirvan's picture

I thought is was just the shape of a rearview mirror... oh well.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

kergu's picture

no Sirvan...but that is a good idea...i dont kown..but you also can use to block de view from the out side...and the thief cant see.
sorry.

kergu
Activity Score 6795
Guest's picture

A good idea? What does a rear-view mirror have to do with a drive-in theater.

Guest
Guest's picture

what does a sun blocker have to do with a drive-in? At least the rearview mirror wouldn't actually prevent you from watching the movie! Anyway, I guess we can all agree that it is just poor advertising.

Guest
Guest's picture

obviously the sun blocker wouldn't be used at the actual drive-in. if it's an ad, wouldn't it be intended to promote the drive-in theater OUTSIDE it? gosh, people can be so stupid

Guest
Guest's picture

what ever it is, the point is that it is confuse and unclear, or maybe is focused on the target

Guest
Guest's picture

ah, pittsburg. such a hotbed of advertising!

Guest
Guest's picture

Been used before - yes
Never been to Pittsburgh, so I don't know how the sun is over there - maybe it won't be seen as much, because sun blockers aren't used as often.
Maybe if any of the Advertising Guru's in this forum passes in front of a car with this sun blocker, he'd say any of the comments listed above..

But considering that the majority of the population is not among the advertising community, trust me.. this will, AT LEAST, get a smile from the regular Joe in Pittsburgh (or anywhere else for that matter)

Isn't that one of the goals of advertising:Reach and leave a footprint on the brand's target? (which may or may not include Advertising Guru's)

This won't win an award, that's for sure.

Guest
Guest's picture

what about a scene seen from the rear-view of the car just in front....?

Guest
Guest's picture

What's with her eyes, man?

Guest
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