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Cone of light

Agency Network: 
Published/Aired: 
May 2010
Trilux:  Cone of light
Trilux Direct Ad -  Cone of light

Description

To raise awareness for the design luminaire TRILUX Torso we created a directmail that shows the product in a surprising way. When the receiver opens the mailing the envelope itself becomes the light cone of the design lamp.

Direct advertisement created by Serviceplan, Germany for Trilux, within the category: Electronics, Technology.

Caption

Let your room shine in a perfect light.
With the TRILUX Torso. For more information about TRILUX products visit
www.trilux.com

Advertising Agency: Serviceplan Sales, Hamburg, Germany
Creative Directors: Alex Schill, Peter Harasim, Harald Gasper
Art Director: Michael Wilk
Copywriter: Marc Vosshall
Account manager: Julia Barth
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writersblog's picture

Please illuminate us a bit more why it's so perfect.

writersblog
Activity Score 553
Copywriter
joelapompe's picture

I'm not sure but I think I've seen it before...

joelapompe
Activity Score 3917
Lazarus's picture

Not brilliant. The light and the idea.

Lazarus
Activity Score 1536
Creative Director
mmackinven's picture

I think it's pretty neat, gets the idea across nicely.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Anonymous Author's picture

While it's a good looking execution, the wow factor is subdued.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

sintra's picture

not illuminating

sintra
Activity Score 699
Administrative
CuriousPencil's picture

Does it come with specific instructions "do not open with a paper knife/letter opener"?

CuriousPencil
Activity Score 4225
Copywriter
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