One of the most famous American Christmas traditions has been given a fun new twist. Toyota has created a one-of- a-kind, ugly Christmas sweater for its most popular car: The Camry. Toyota is one of the most-trusted car brand in the world. It’s a brand loved by millions of families because the car they own isn’t only a vehicle, it’s a partner on the road which truly becomes a member of their family. And what family would be complete without a photo for the holidays? That’s why Toyota has created an ugly Xmas sweater for the Camry. This way, the whole family can coordinate their sweaters and spread the cheer together in their family photo. After all, Christmas is all about gathering with our loved ones, whether they have two legs, four paws — or even four wheels.
Direct advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.
Chief Creative Officer: Jason Schragger
Executive Creative Director: Fabio Costa
Creatives: Gabriel Morais, Robison Mattei
Art Producers: Robin Lam
Group Account Director / Social Media: Bryan DeSena
Account Supervisor: Chelsey White
Photographer: Anthony Dias
Company: Ugly Christmas Sweater