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Polar Bear puzzle

Campaign
Agency Network: 
Published/Aired: 
September 2010
Toronto Zoo:  Polar Bear puzzle

Description

Polar Bear Puzzle (54 Pieces). Did you know that a polar bear’s skin is black, not white? It’s true! Surprisingly, their fur is not white either. Each hair is a clear hollow tube. They look white because of the way their fur reflects the sunlight. This allows polar bears to blend into their Arctic environment, and helps keep them warm. Can you find the polar bears in this puzzle? Hint: Polar bears have no fur on their nose, and their eyes are black!

Direct advertisement created by Lowe, Canada for Toronto Zoo, within the category: Recreation, Leisure.

Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Steph Mackie, Mark Biernacki
Associate Creative Director: Sean Ohlenkamp
Writer: Rob Sturch
Producer: Brie Gowans
Illustrator: Matthew Walker
Print Production Manager: Beth Mackinnon
Studio Artist: Brad Kumar
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Highest Rated

Guest's picture

hahahahah i like it

Guest
Matt Tonkin's picture

Haha, I like this and kinda want to try to put it together.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
Guest's picture

hahahahah i like it

Guest
Guest's picture

You can buy it online! http://torontozoo.com/store Sweet!

Guest
Guest's picture

this is great.

Guest
AssassinX's picture

Very cute.

I like this one better than the book for crayons.

AssassinX
Activity Score 1329
Dzsoi's picture

I think to solve this puzzle is boring and frustrating at the same time.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

In truth, it's a case of 'easier said than done' - in terms of assembling the puzzle, but all in all, it's a humorous gift idea for those who would like a minimalist approach to the most remarkable animals on the planet. In total, referring to the campaign, this gives a minimalist but creative approach to advertise what sorts of animals are on show, as well as the souvenirs present.

~RabidLeroy

Guest
Guest's picture

it's harder than it looks... i bought mine and it took me nearly half an hour!!!

Guest
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