Paper bags

Agency Network: 
June 2009
Tooheys:  Paper bags
Tooheys Direct Ad -  Paper bags


Direct advertisement created by BMF, Australia for Tooheys, within the category: Alcoholic Drinks.

Advertising Agency: BMF Sydney, Australia
Executive Creative Director: Warren Brown
Creative Director: Simon Langley
Creative Director / Interactive: Chris James
Art Director: Shane Bradnick
Copywriter: Michael Canning
Interactive Art Director: Johnny Brian
Digital Producer: Sora Nobari
Flash Developer: Ed Stuckey
Art Buyer: Sarah Thompson
Print Production: Clinton Bell
Artists: Shepard Fairey, Dmote, Luca Ionescu, Studio Number One
Group Account Director: Nick Garret
Account Service: Fleur Kennedy, Michelle Bradfield
Strategic Planner: Simon McCrudden
Communication Strategist: David Cook, Optimedia
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sirvan's picture

You drink out of a brown paper bag is so the cops don't know you're drinking booze.

Decorating the bag w/ the booze's branding kindof defeats that purpose.

Good media. Good art. Bad insight.

Activity Score 29856


"I love some things, and don't love some other things."

Punch's picture

Muy buena observación.

Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Guest's picture

Yeah, putting booze in a paper bag totally tricks the cops, it must be juice!

Guest's picture

But if everyone is drinking booze out of brown paper bags and that seems to be norm from what I'm reading here... how stupid are aussie cops?

federo's picture

like it. guest, please identify yourself before defending YOUR work

Activity Score 781
advertising agency
Shridevi's picture

Good thinking

Activity Score 184
Graphic Designer
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