Toy Chair Business Card

Agency Network: 
June 2011
Tok&Stok:  Toy Chair Business Card
Tok&Stok Direct Ad -  Toy Chair Business Card


Going to a store and taking a business card is customary. Now, what you can do with it is what varies. Tok&Stok turned their business card in a entertainment. To allude to their easy to assemble furniture, the brand launched an unprecedented action that converts the business card in a little chair. To do so is very simple: just detach the parts marked and put them together. The back of the card has the logo, while the seat takes the essential information such as address and phone number.

Direct advertisement created by DDB, Brazil for Tok&Stok, within the category: House, Garden.

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bhuvneshwar.chd's picture

like it.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Prasad Weerasekara's picture


Prasad Weerasekara
Activity Score 657
lessismore's picture


Activity Score 251
Graphic Designer
Nike Diesel's picture

Done. Done. Done.

Here's one for Jim Profitt - Hand Made Furniture:

Here's another one for an industrial designer:

etc, etc, etc ...

Nike Diesel
Activity Score 13708
Art Director
Blue Apple's picture

Kick ass work..

Blue Apple
Activity Score 120
Art Director
MG_BS's picture

It wasn't done.
They are nothing like it - beside being chairs...
I liked it! Congrats

Activity Score 21
Nike Diesel's picture

Yes. it's been done. End of discussion. Sorry.

Here's one:
The execution really sucks, but still it's been done.
Here's a sexy example IMO:

Nike Diesel
Activity Score 13708
Art Director
Fritz's picture

I never heard about the others in my life !!
This is a Big Idea that combine with a good concept and they realized it.

Activity Score 5
Art Director
Nike Diesel's picture

So what if you haven't heard about them.
And, lol, it's not a big idea. Very ignorant comment.

Nike Diesel
Activity Score 13708
Art Director
MG_BS's picture


Activity Score 21
anson wong's picture

Sad... there are people in this forum that goes *hei this is actually good work.. but it aint my idea so i'm jealous and i'm gonna look for links and do the Done Done Done post* well Nike... your type of post is more than DONE and DONE

i like the work

anson wong
Activity Score 123
Art Director at Lins Advertising & Marketing Sdn Bhd |


god is good but will he listen

Nike Diesel's picture

I love good work, but not when it has been done. Comment the work and stop being a bitch.

Nike Diesel
Activity Score 13708
Art Director
Thomson's picture

Great idea!

Activity Score 10
Art Director at Shenzhen, China
dontboobilly's picture

Great work and I totally agree that those other ideas are different. Well done!

Activity Score 63
Art Director |


mikey mugambi's picture

Nice and simple!

mikey mugambi
Activity Score 69
Imagine IMC
purshotham's picture

Even it done.. its nice..

Activity Score 457
sabyasachi'87's picture

The comment goes for the person who thought the idea and also the mechanism...
Sexy job done mate! \m/\m/

Activity Score 8
Copywriter at New Delhi
The JACK's picture

what's the result of this????

Activity Score 438
Marketing Manager
bodkin's picture

cute however the idea of a business card is to have it easily accessible in your wallet. if that were me i would have the urge to make the chair and then when you've made it; bin time (well actually being a design student i would put it in my creative design draw haha) so i do like it it is clever

Activity Score 12
Curtin University
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