My First Adult T-shirt

Agency Network: 
Published/Aired: 
September 2013

Description

Every Friday night in Poland, thousands of students return home from University bearing an unpleasant gift for their mothers: bags of dirty laundry. To address this problem, we developed a new product: a series of self-washing t-shirts with tearful Moms. The print on each t-shirt contained Tide washing powder. By simply tossing the t-shirt into the washer, the mom's tears of despair disappeared and cleaned the load. This lesson taught students that washing their own clothing is easy with Tide. The T-shirts were distributed among the mothers whose kids were about to leave for the studies away from home.

Direct advertisement created by Leo Burnett, Poland for Tide, within the category: House, Garden.

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Highest Rated

PitchStock's picture

Very cool. Is this the first media of it's kind?

PitchStock
Activity Score 56

Pitch your ideas better.

Shawali's picture

Funny, but I don't know if it'll make people buy Tide, though... And since you can "auto-wash it" only once, mum will end up washing it herself anyway =)

Shawali
Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Luis XIV's picture

Maybe they just need to take the first step ... when you see how easy it is to wash you will do it again.

Luis XIV
Activity Score 56
Copywriter |

Le publicité c'est moi

morse's picture

I actually make sense.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

PitchStock's picture

Very cool. Is this the first media of it's kind?

PitchStock
Activity Score 56

Pitch your ideas better.

Janek_P's picture

No :-(

Janek_P
Activity Score 37
kleenex's picture

A winner of an idea.

kleenex
Activity Score 57557
Web Designer/Developer
Janek_P's picture
Janek_P
Activity Score 37
Janek_P's picture
Janek_P
Activity Score 37
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