Inside-owl

Agency Network: 
Published/Aired: 
May 2012
The Orange Owl:  Inside-owl
The Orange Owl Direct Ad -  Inside-owl

Description

How a simple goodie bag became a mini vanity table. How did we get The Orange Owl’s homemade bath and spa products into the hands of celebrities (and not their entourages) at the MTV Movie Awards Gifting Lounge? By designing an engaging give-away that celebs didn’t want to part with. We created a goodie-bag that turns inside-out to form a nifty Orange Owl mini vanity table. To display the goodies and drive traffic to http://www.theorangeowlshop.com

Did it work? Like a charm. Curious about the owls on display, celebs thronged the stall. A hundred bags were grabbed in under two hours. (With four hours left to go in the event.) And most celebs didn’t even wait to get home before trying it out!

Direct advertisement created by Dentsu, India for The Orange Owl, within the category: Health.

Advertising Agency: Dentsu Communications Pvt Ltd, Bangalore, India
Executive Creative Director: Ashwin Parthiban
Creative Director: Alok Manchanda
Creative Director: Mark Flory
Art Director: Sandhya Sethumadhavan
Copywriter: Sitara S
Studio / Production Manager: S Gunashekar
Studio Artist: J Balachandran Nair
Log in or register to post comments
jackblack's picture

Okay. Cute.

jackblack
Activity Score 2363
Art Director
PahaKeisari's picture

Really nice idea and execution

PahaKeisari
Activity Score 15
Art Director / pH Negative
Advertisement
Featured Content

Latest Collections

Advertisement