The Game That Goes There

Agency Network: 
June 2020
The LIV Project: The Game That Goes There
The LIV Project: The Game That Goes There
The LIV Project Direct Ad - The Game That Goes There
The LIV Project Direct Ad - The Game That Goes There


The national and soon-to-be global initiative was designed to reduce suicides among 12- to 24-year-olds and help families and friends connect and communicate. The program, which was envisioned as “a creative collective creating experiences, games and products aimed at championing fearless communication,” provides tools to eliminate the stigma of mental-health issues and reverse the soaring suicide rate, while many others simply preach them. Suicide is the second-leading cause of death in the U.S. among this age segment.

The horrifyingly hilarious party game where players have to guess which messed-up thought was yours. And you find out everyone is really a scared, lonely, on-edge, chemical soup of emotions, pretending to be okay, just like you! The game is designed to spark real and honest discussion and normalize the uncomfortable thoughts that can lead to suicide and gives people an opportunity to be heard and get help if it’s needed.

Direct advertisement created by Humanaut, United States for The LIV Project, within the category: Public Interest, NGO.

Advertising Agency: Humanaut, Chattanooga, USA
Chief Creative Director: David Littlejohn
Chief Strategist: Andrew Clark
Executive Producers: Tommy Wilson, Dan Jacobs
Associate Creative Director: Bethany Maxfield
Copywriters: Austin Howe, Emily DeMario, Steven Preisman
Senior Art Director: Carrie Warren
Art Director: Steven Preisman
Illustrator: Bethany Maxfield
Designer: Coleson Amon
Brand Producer: Fritsl Butler
Creative Producer: Jes Shipley
Creative Coordinator: Rachel Bohanon
Associate Producer: Thomas Stroud
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