Agency Network: 
September 2008
The Leukemia & Lymphoma Society:  Clays For A Cure
The Leukemia & Lymphoma Society Direct Ad -  Clays For A Cure


Direct advertisement created by Rapp, United States for The Leukemia & Lymphoma Society, within the category: Public Interest, NGO.


On target for a cure.

Advertising Agency: Rapp, Los Angeles, USA
Creative Director: Nick Platt
Art Director: Danielle Perkins
Copywriter: Matt Blint
Print Production Manager: Barbara Merkel
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sneakyhands's picture

clay pigeons, are you serious? this may be the last mark that a terminally ill child leaves on this world and i'm supposed to yell, "pull" and blow it to hell with buckshot?

Activity Score 1857
Kater's picture

No, if you click thru to the site you'll see the whole thing is an invitation to a clay shoot which raises funds for the charity. Think a little deeper - or at least click the link.

Activity Score 10
Freelance copywriter
Neil Levy's picture

i like it. in a day and age of constantly evolving new media, sometimes it's nice to see something old school (direct mail) that's well executed. and it's for a good cause so hopefully, it'll work.

Neil Levy
Activity Score 314
Copywriter |

neil levy

gioborde's picture

just look at the total messages sent since the moment it was released.
That´ll answer whether or not it´s an effective DM

Activity Score 1385
Art Director at LEO BURNETT |


Guest's picture

I agree with sneakyhands... not sure if I get the clay pigeon painted by a child. Sure, clay pigeon shoot for charity, fine. But the DM falls flat to get me wanting to click the link, never mind attend the event.

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