A random reminder of DANGER can trigger us to rethink a decision or idea. Though the necessity of practicing Safe Sex is common knowledge, people need to occasionally be reminded ‘why’ in order to prompt them to do the right thing. This campaign was launched on the 1st of December 2010 and was carried on for a few days after. The message was communicated in Sinhalese to cater to the target audience. This execution will also be carried out in all three languages - Sinhala, Tamil and English.
Direct advertisement created by Saatchi & Saatchi, Sri Lanka for The Family Planning Association of Sri Lanka, within the category: Public Interest, NGO.
Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus
Copywriter: Prasad Weerasekara
Additional credits: Jagath Rathna Kumara, Farsad Mohideen, Upeckha Cumaratunga, Svetlana Abeysekara, Christine Seneviratne, Sampath Mudalige, Anoushka Wijesurendra, Ronald Peiris, Anuja Kanagaratnam, Preethi Roberts, M.A.C.P. Kumar, Saman Soysa, Anthony Sinaiya, Mahesh Ganganath