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Published/Aired: 
September 2008
The Economist:  Wheat

Description

Direct advertisement created by BBDO, United States for The Economist, within the category: Media.

Advertising Agency: BBDO New York, USA
Creative Directors: David Lubars, Bill Bruce
Art Director: James Clunie
Copywriter: Kara Goodrich
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best thing i've seen in a lonnnnng time.

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bnovoa20's picture

great

bnovoa20
Activity Score 38
Art Director
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gold

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Nice, but would have worked better if the headline was "Get a world view" instead of "World Wheat Production"... felt like they buried their headline in the bodycopy. (Of course, "get a world view" is still not very Economist-like in terms of headlines... I'm just pointing out that what they buried in the body copy would have worked better as a HL.)

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