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Uncured Medicine

Campaign
Agency Network: 
Published/Aired: 
July 2020

Description

Leo Burnett Group Thailand produced “uncured medicine” in order to prevent antibiotic resistance. Most Thai people, when got a cold and sore throat, they do not go to see the doctor and usually go buy antibiotic medicine without knowing the real cause of the cold whether it is from virus and bacteria. Antibiotic medicine should only be taken when the cold and sore throat is caused by bacteria. So, having antibiotic medicine without knowing the cause will lead to antibiotic resistance. Leo Burnett Group Thailand in cooperation with Thai Health Promotion Foundation produced “uncured medicine,” the medicine which cannot cure any sickness. The medicines were distributed to the pharmacies to pass on the medicine to people who come buy antibiotic medicines without knowing the real cause of their sickness to aware that each single antibiotic medicine they take without knowing the real cause of the sickness cannot heal anything at all like the uncured medicine. Also, we have included the information on how to take the antibiotic medicine correctly.

Direct advertisement created by Leo Burnett, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Advertising Agency: The Leo Burnett Group Thailand, Bangkok, Thailand
Production Company: Chubcheevit Studio Bangkok
Media Agency: Phd Media
Media Agency: MCFIVA
Chief Creative Officer: Sompat Trisadikun
Creative Director: Thanachpath Ratanaborvornsethi
Art Director: Sompat Trisadikun
Art Director: Botthawan Theeratrakul
Copywriter: Sorrasak Thummakosol
Copywriter: Warumpa Laoprasert
Account Management Director: Tida Vibulvanich
Account Manager: Veerin Lertsirimongkonkul
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Agency Editor: Kemachad Gunpai
Director: Prakan Wangkeaw
Producer: Sukij Pongpisuth
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