Roach

Campaign
Agency Network: 
Published/Aired: 
May 2009
Terminix:  Roach
Terminix Direct Ad -  Roach

Also From This Campaign 2

Description

Direct advertisement created by Publicis, United States for Terminix, within the category: Professional Services.

Advertising Agency: Publicis, Dallas, USA
Creative Directors: Pete Voehringer, Steve Grimes
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: Scott Harben
Executive Creative Director: Shon Rathbone
GCD: Julial Melle
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Highest Rated

Guest's picture

Brilllllllllllllllllllllllllllllllllllliant . Loved it . Thinking of doing it as a prank at home. Thanks for the idea. hahahah. But superb job and execution.

Guest
Davosk's picture

I hate these filthy little bastards but I love this, it's excellent.

Davosk
Activity Score 4811
Art Director
Se7s's picture

What if girl read that magazine?
What will happen to her?

Se7s
Activity Score 20
Mint Advertising
Guest's picture

She would be scared to death. Isn't that the point?

Guest
Se7s's picture

Yes. That so disgusting.

Se7s
Activity Score 20
Mint Advertising
Guest's picture

Waaaaaaitaminute!

HOW in Hell would some machine crop those antennae and leg spikes??

Guest
Guest's picture

There's a clear plastic around to make a neat clean cut. You can see it in one of the shots.

Guest
Schizzy's picture

I will just die if I saw this in a mag I was reading. But otherwise, it's so true. The little critters get everywhere.

Schizzy
Activity Score 203
Copywriter
Guest's picture

@ Se7- a girl would no doubt drop dead on the spot if she saw this, nestled within her "Lady's Journal of Soft Furnishings + Pretty Smiles". The female of the species is far to delicate for this sort of thing, BAN IT AT ONCE!!! Also lets ban Baboons, for their rumps are upsetting to the fairer sex also.

Guest
Guest's picture

Very clever. Nice job.

Guest
warreno's picture

Wow, this is effective. If I were paging through a magazine and stumbled across the bug my first response would be bleeaaarrrrghhhh! Talk about attention getting.

The only danger might be readers panicking and throwing the magazine across the room in disgust; or jumping up and down on it six hillion jillion skillion times.

warreno
Activity Score 222
Sephi's picture

that's really coooooooool~

Sephi
Activity Score 139
Art Director at Shanghai,China
Guest's picture

what if i throw the magz away, and then forget the message...

Guest
CopywriterInTraining's picture

What if Grandma had a d*ck? Then she'd be Grandpa.
Your comment carries no weight. Millions of people, everyday, pay no attention to ads. This maximizes the response of the ones who do pay attention.

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
patUDAY's picture

Simple idea. Brilliant.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

noisyhk's picture

haha... give me a frighten when i see it during reading book.

noisyhk
Activity Score 48
alexander_bickov's picture

Excelent idea. That takes attention

alexander_bickov
Activity Score 3281
everartz's picture

i think its effective even its disgusting

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Very very good idea.

Guest
senindadb's picture

great idea.....good thinking to use none various traditional media to communicate the message...

senindadb
Activity Score 15
Other
Guest's picture

This idea, but with a better execution, won an award in direct mktg in the 1999's Clios. It was a flyer to be delivered under the door. I meet the winners.

Guest
Guest's picture

It's a great idea, but the Guest who asked, "HOW in Hell would some machine crop those antennae and leg spikes??" is right. That's either an actual roach, or this is scam.

But if it's an actual roach, I will give them the Cannes Lion right now. Because that's sick, rude and fantastic.

Guest
GraphicJ's picture

Very life like... lol IT WORKS... That's the selling point. it makes the person think.
...
Spook advertisements work... just as the old "sex sells" advertisements same with the scare your pants off to buy our goods or service. IT WORKS!...

GraphicJ
Activity Score 51
Graphic Designer
Guest's picture

nice idea,
also effective even its disgusting

Guest
Guest's picture

Brilllllllllllllllllllllllllllllllllllliant . Loved it . Thinking of doing it as a prank at home. Thanks for the idea. hahahah. But superb job and execution.

Guest
bi_sign's picture

good idea

bi_sign
Activity Score 262
Art Director
Tononoke's picture

really , really cool

Tononoke
Activity Score 16
Art Director at JWT Peru
Guest's picture

how can it works after the magaizine close? isn't the thing will be folded?

Guest
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