The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mums who are left to grieve each Mother’s Day.
Direct advertisement created by Grey, Australia for TAC, within the category: Public Interest, NGO.
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Art Director: Jackson Harper
Copywriter: Shannon Crowe
Illustrator: Kelly Thompson
Senior Art Director: Peter Becker
Senior Art Director: Richard Lovell
General Manager: Randal Glennon
Account Director: Jodi Gubana
Typography: Brigitte Charron