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Mother's Day Card

Agency Network: 
Published/Aired: 
May 2013
TAC:  Mother's Day Card
TAC Direct Ad -  Mother's Day Card

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Description

The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mums who are left to grieve each Mother’s Day.

Direct advertisement created by Grey, Australia for TAC, within the category: Public Interest, NGO.

Caption

She wants a card from you, not about you. For Mum's sake, slow down.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Art Director: Jackson Harper
Copywriter: Shannon Crowe
Illustrator: Kelly Thompson
Senior Art Director: Peter Becker
Senior Art Director: Richard Lovell
General Manager: Randal Glennon
Account Director: Jodi Gubana
Typography: Brigitte Charron
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Highest Rated

kleenex's picture

I like.

kleenex
Activity Score 58797
Web Designer/Developer
kleenex's picture

I like.

kleenex
Activity Score 58797
Web Designer/Developer
janey's picture

Clever use of media

janey
Activity Score 21
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