Magical Christmas Cards

Agency Network: 
Published/Aired: 
December 2010
Swedish Postal Service:  Magical Christmas Cards
Swedish Postal Service Direct Ad -  Magical Christmas Cards

Description

We let people create and send Christmas cards, using modern technology! Write a greeting on the flip-side, and the Christmas card is delivered to your friend's doorstep, tempting her to send her own greeting.

Direct advertisement created by Crispin Porter + Bogusky, Germany for Swedish Postal Service, within the category: Transport.

Advertising Agency: Crispin Porter + Bogusky Europe, Gothenburg, Sweden
Creative Directors: Gustav Martner, Bjorn Hoglund
Copywriter: Tobias Gronberg
Art Director: Mattias Berg
Other credits: Johan Brink, Johan Kruse, Jenny Folkesson, Stefan Hallen, Erik Sterner, Erik Dolk, Pontus Warnestal, Per Rundgren, Edvin Besic
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jackmancer2017's picture

Weblink is here:
http://julkortsmagi.se/

Really nice idea, pitty it still has cliche looks though.

jackmancer2017
Dot's picture

imho the idea becomes stronger because they kept the cliche look. Otherwise it's not a christmas card.

Dot
Activity Score 90

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

jackmancer2017's picture

Yeah that might be true as well.

jackmancer2017
ilovegreatads's picture

it's hardly about the look, jack. look at the idea. the 'wow' that people experience. (and from a professional point of view, the brilliant use of a competing category that otherwise threatens your very existence!)

ilovegreatads
Activity Score 312
Creative Director
whyrtt's picture

i cant open the site

whyrtt
Activity Score 17
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