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Control Toys

Agency Network: 
Published/Aired: 
May 2012
Super Nanny:  Control Toys
Super Nanny Direct Ad -  Control Toys

Description

Super Nanny is a TV show that helps desperate parents to deal with badly behaved children. We had to promote its new season to parents. So we created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target – toy stores. By taking a closer look at the boxes, they’d find the message “There are better ways to discipline your child. Watch Super Nanny.”

Direct advertisement created by Publicis, Brazil for Super Nanny, within the category: Media.

Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues; Kevin Zung
Art Director: Antonio Correa
Copywriters: Guilherme Nesti, Luis Felipe Figueiredo
Agency Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Production Company: Farol Filmes
Sound Studio: Voicez
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kleenex's picture

I would like to see the videocase...

Did this idea work???

kleenex
Activity Score 58797
Web Designer/Developer
antoniocorreamsn's picture
antoniocorreamsn
Activity Score 7
Jackbr's picture

Ok, The Cannes Times

Jackbr
Activity Score 1500
Art diretor |

JackBR

Where is the idea's picture

good one...

Where is the idea
Activity Score 707
Creative Director
vlads's picture
vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

vlads's picture

cannes!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

gonndo's picture

The idea and the execution are both absolutely gorgeous!!!

But, oh boy, do I LOATHE that show...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

VampAd's picture

Yes.

VampAd
Activity Score 1151
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