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Tanning Tattoo

Agency Network: 
Published/Aired: 
October 2011
Sunplay:  Tanning Tattoo
Sunplay Direct Ad -  Tanning Tattoo

Description

Background: SunPlay provides maximum SPF and UV protection for sun lovers allowing them to play in the sun without worrying about getting burned.

Objective: Increase brand relevance and build a stronger emotional bond with consumers.

Idea: We distributed SunPlay Tanning Tattoo stickers to sun lovers on the beach. After playing and tanning in the sun, they could remove the stickers form their skin leaving a beautiful mark: unique proof that SunPlay allows sun lovers to play in the sun without worrying.

Result: More than 12.000 stickers were distributed within 4 days bringing the brand closer to its customers.

Direct advertisement created by Grey, Hong Kong for Sunplay, within the category: Health.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Group Creative Director: Nicholas Hong
Art Directors: Ricky Ho, Hui Ka Kit
Copywriter: Kristie Chen
Creative Director: Henry Yim
Agency Producer: Vivian Ho
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Highest Rated

Taylormade's picture

I wonder if they got the inspiration from this cinema classic:

http://www.youtube.com/watch?v=VXIwCWFfUJE

Taylormade
Activity Score 408
kleenex's picture

cool.

kleenex
Activity Score 58797
Web Designer/Developer
thedesignaddict's picture

Holy Photoshop, Batman.

thedesignaddict
Activity Score 5403
Art Director at Freelance
morse's picture

It's a nice gift, but it doesn't demonstrate anything about the product. You would get that tan line without the product too.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Taylormade's picture

I wonder if they got the inspiration from this cinema classic:

http://www.youtube.com/watch?v=VXIwCWFfUJE

Taylormade
Activity Score 408
TheBert's picture

There's a spelling error under the "Idea" section. It should be "from" in the second sentence, not "form."

TheBert
Activity Score 65
Prasad Weerasekara's picture

I agree with morse. but nice DM work.

Prasad Weerasekara
Activity Score 657
andylefty's picture

Like it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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