In India over more than 2,00,000 young kids are employed in the matchbox Industry. They have no access to education or even the basic emenities.
We made a special matchboxes with a transparent outer cover. As one picks up these special matchboxes he see the visual ofa happy child on the outside, but as he slides it open the kids working in a tiny dirty room of matchbox industry gets revealed. The Inside flap of the transparent cover, that gets revealed once it's slided open.
Direct advertisement created by Adfactors, India for Stop Child Labour, within the category: Public Interest, NGO.