Advertisement

8-Bit Walter White

Agency Network: 
Published/Aired: 
March 2015
Sony Pictures / Breaking Bad:  8-Bit Walter White
Sony Pictures Direct Ad -  8-Bit Walter White

Description

To launch the full season DVD release of Sony Entertainment Breaking Bad in Japan, we created a very unique limited edition pack. We called it "8-Bit Walter White". To maximize the WOM, we sent this unique pack to influencers in Japan, with all of them posting pictures of their Walter White pack on social media, creating huge buzz and PR. The DVD quickly achieved the number 1 position in Amazon’s DVD reservation ranking within the foreign drama category.

Direct advertisement created by Geometry Global, Japan for Sony Pictures, within the category: Media.

Advertising Agency: Geometry Global, Japan
Chief Creative Officer: Ajab Samrai
Creative Director: Federico Garcia
Art Director: Yasushi Arikawa
Designer: Ryuta Nakamura
Producer: Yuichi Aso
Log in or register to post comments

Highest Rated

kleenex's picture

cool.

kleenex
Activity Score 57465
Web Designer/Developer
Pete R.'s picture

Looks fun.

Pete R.
Activity Score 3412
Illustrator
kleenex's picture

cool.

kleenex
Activity Score 57465
Web Designer/Developer
bobafett's picture

Nice

bobafett
Activity Score 2322
Chief Creative Officer
josh n.'s picture

I don't understand what does an 8-bit design has to do with breaking bad?

josh n.
Activity Score 484
Art Director at Miami Ad School - New York |

www.joshnamdar.com

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement