Description
Direct advertisement created by Exclam, Brazil for Slap, within the category: Professional Services.
Thinking music all the time.
Creative Director: Lipsio Carvalho
Art Director: Eduardo Tavares
Copywriter: Maurício Ogrizek
I like it. Good idea on the front, but on the back - typography could use some work.
i agree with you anna,
You have your idea why change the back portion. By the way why cassette tape?
joeloks
the cassette is a little too old and express bad quality. the line dont fit with the idea. but still cool.
a cassatte makes me think that the sound quality of the studio is bad.
why this has needed of such a huge explanation by a i'm-glad-with-myself body-copy ("... a great piece of design"...) and a cassette on visual? the business card itself could be work without any aid as well.
zzbottom
I think it is always great to have a visual to go along with the identity piece.
But is the cassette part of the identity system?
Plus I think we have a generation gap - I have no problem associating cassette with music, but it looks like our younger audiences does.
I still say, the idea is cool, but it needs to be carried throughout the piece somehow, front and back.
Hip, but they might need some other materials showing their progress into the future of music production and not just the retro. Think timeless classic meets the future.
-Natalie
http://www.nataliemarion.com
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