Skol made the first ice pack in the world. The unique packaging, totally made of ice, was signed by F/Nazca Saatchi & Saatchi and chills without freezing the beer. The novelty was distributed for the first time to Russian tourists in Cuiabá, one of Brazil's hottest capital cities, to refresh the European fans accustomed to harsh winters.
Account supervisors: Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva
Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini
Media team: Fabio Freitas, André Cais Bruno Storace, Vivian Simões, Caroline Pascuinelli
Direct advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.