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Ice pack

Agency Network: 
Published/Aired: 
July 2014
Skol:  Ice pack
Skol Direct Ad -  Ice pack

Description

Skol made the first ice pack in the world. The unique packaging, totally made of ice, was signed by F/Nazca Saatchi & Saatchi and chills without freezing the beer. The novelty was distributed for the first time to Russian tourists in Cuiabá, one of Brazil's hottest capital cities, to refresh the European fans accustomed to harsh winters.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Directors: Fabio Fernandes, Eduardo Lima
Creative Directors: Pedro Prado, Rodrigo Castellari

Account supervisors: Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva
Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini
Media team: Fabio Freitas, André Cais Bruno Storace, Vivian Simões, Caroline Pascuinelli

Direct advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

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Highest Rated

kleenex's picture

cool..

kleenex
Activity Score 58797
Web Designer/Developer
kleenex's picture

cool..

kleenex
Activity Score 58797
Web Designer/Developer
damnson's picture

Literally!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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