From 2014 all taxis in Budapest must have the same yellow colour. Cabbies need to spend a fortune to either buy a new and yellow car, or paint their old one yellow. With the all-yellow colour palette flyer ŠKODA showed them that they indeed have a choice: though they can't choose the colour of their taxis, they can at least choose good value for their money. The all-yellow palettes were handed out like leaflets at the Hungarian Taxi Expo to cabbies.
Direct advertisement created by Café Creative, Hungary for Skoda, within the category: Automotive.