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All-Yellow Palette

Agency Network: 
Published/Aired: 
July 2013
Skoda:  All-Yellow Palette
Skoda Direct Ad -  All-Yellow Palette

Description

From 2014 all taxis in Budapest must have the same yellow colour. Cabbies need to spend a fortune to either buy a new and yellow car, or paint their old one yellow. With the all-yellow colour palette flyer ŠKODA showed them that they indeed have a choice: though they can't choose the colour of their taxis, they can at least choose good value for their money. The all-yellow palettes were handed out like leaflets at the Hungarian Taxi Expo to cabbies.

Direct advertisement created by Café Creative, Hungary for Skoda, within the category: Automotive.

Caption

If you can't choose the colour, at least choose quality and good price.

Advertising Agency: Café Communications, Budapest, Hungary
Creative Directors: Zoltán Simon, Ervin Sallai
Art Director: Róbert Györgyfi
Copywriters: Gergő Kováts, Gábor Szűcs
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morse's picture

Fairly good idea.

morse
Activity Score 18159
Art Director |

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kleenex's picture

I agree.

kleenex
Activity Score 58721
Web Designer/Developer
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