Origami Vase

Agency Network: 
August 2011
Sekunda:  Origami Vase
Sekunda Direct Ad -  Origami Vase


Situation: Most people are familiar with the repairing feature of glue. but few have tried how easy it is to repair completely broken household object back to its perfect original shape by using Sekunda glue.

Solution: We sent an Origami DM paper showing a completely broken Chinese vase. By following the simple folding instructions you could see how the broken vase pieces where put back to its orlglnal form without any cracks.

Results: Most customers who received our mailer changed their long-time prejudice from a generic. complicated glue into a smart, easy to use, all-purpose quality glue. Raising Sekunda’s purchase preference and sales.

Direct advertisement created by BBDO, Russia for Sekunda, within the category: Office Equipment.

Advertising Agency: BBDO, Moscow, Russia
Creative Directors: Andres Vergara, Luis Tauffer
Art Director / Photographer: Anna Kautenchzhi
Copywriter: Andres Vergara
Log in to post comments
kleenex's picture

So COOL!!!!

Activity Score 57557
Web Designer/Developer
jatoba's picture

Muuuuito legal! Adorei. Isso é realmente uma idéia marcante! Parabéns!

Activity Score 32
Art Director
Lazarus's picture


Activity Score 1523
Creative Director
zlyuk's picture


Activity Score 157
Creative Director at Creative Right Agency
Featured Content

Latest Collections