March 2008


Copywriter:Marco Pupo

Advertising Agency: Master, Curitiba, Brazil
Creative Directors: Luciano Toaldo, Claudio Freire
Art Director: Caique Mazanek
Webdesign: Jimmy Nisgosky
Retouch: Marcio Augusto, Guto Weçoski
Log in to post comments
sloppy4's picture

this is a great idea. just wish i knew portuguese to download the screensavers. if indeed they're available on spvs site.
if not, they should be.

Activity Score 1492
obladis's picture

killer idea.

Activity Score 298
art director's picture

Wow. A really cool one. Cannes Lion guys. Congratulations.
How can i download?
Activity Score 4
TrainRunner's picture

Cannes Lion? Really?

Its no more than a bad slide show with facts running along the bottom. It maybe true, but I doubt it's effective. I don't know about you guys but screen savers come on after a period of not using your computer. How many people sit and stare at their computer screens waiting for a screen saver to come on? I wonder where they'll bill that time to.

Activity Score 225
Art Director
AuDaCiTy's picture

They'll see it when they come back.

It's great, but I think the visual should be more impact.

Activity Score 169
King Mongkut's University of Technology Thonburi
artiam's picture

very, very clever.

Activity Score 123
puppiepoppy's picture

Those who left their monitor on and left the office would not see this anyway.

Activity Score 1634
Creative Director |

Rog's picture


Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

alfredo's picture

So cool. So cool.

Activity Score 558
Art Director
Alessandro Boggiano's picture

Nice music!!!!!!!
Anyone knows the title?

: ))

Alessandro Boggiano
Activity Score 107
Art Director at University: Political science |


jimchristianx's picture

Klint - Diamond, from the Snatch soundtrack.

Activity Score 116
Art Director
Vicomte's picture

Great. Lion...

Activity Score 287
Copywriter at Copywriter
iT-iS-i's picture

Tired of all the juniors claiming every second idea that's posted on here is a lions winner... Pfff, go back to school....

Add insult to injury then burn the candle at both ends.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

sloppy4's picture

here here. i'm so tired of "cannes lion" "cannes lion."
is that the reason we all got in advertising?

Activity Score 1492
ogilvyandmenon's picture

maybe not. but it has certainly become the reason for a lot of us to stay in advertising.
"one lion and i will be done with this stupid business"

Activity Score 178
O&M India
sloppy4's picture

being short listed at cannes - one of dozens stupid awards shows - is what keeps you going?
i think you need a little self-reappraisal my friend.

Activity Score 1492
sp101's picture

very good!

Activity Score 137

That's really nice. A very clever approach, and great that it can be sent right to where it has most impact AND speaks in the familiar language of the screensavers.

I'm going to get one for my mac. :-)

Activity Score 1838
Other |

We're going to need more lube.

easy tiger's picture

this is rubbish ! lion my ass ! that's a Hyena !

easy tiger
Activity Score 68
Better then yours ! |


FlyingDogs's picture

Hahahahaha!! Easy, tiger!

Goafest '08 in pictures:

Activity Score 968
puppiepoppy's picture

It's not a Lion, not a's a pussy.

Activity Score 1634
Creative Director |

SandMan69's picture

I'm not going to say garbage, but it's not great.

Interesting use of media but the idea is soooo soft, that if this really and truly were to work, we'd be a world at peace with no war and no need for advertising because the social conscious would be as one, with nothing being available to one that wasn't available to all.

The problem with this type of advertising is that it's all smoke and mirrors.

The illusion of morality, masking the true face of capitalism, an oily black face with a diamond grin.

Keep going guys. We're almost there. Let's all fight the good fight and live in harmony eh, screen savers are the best first step on the long road to salvation and I for one applaud this brave swipe at the hide of the beast that feeds us all.

Activity Score 3890
Art Director |

Doin' it for the points

Mr.Ozzy's picture

Fucking cool.

Activity Score 33
Opus |

Hell Yeah!

klug's picture

Wouldn't it be smarter to use an all black screensaver? Or to configure the computers to turn off the monitor after a period of inactivity? Doesn't it save the same energy as a powered off screen? ;)

Activity Score 173
Art Director at Senior Art Director at Sapient UK
quiensellevomiqueso's picture

Muy bueno. Hagan lugar en las vitrinas.

Activity Score 85
adhound's picture
Activity Score 21
Senhora Kolossa's picture

this is so stupid! if you will get the it department to install these screensavers, they could also set the stand-by-mode to beginn after a short period of time.
and if you install it by yourself, you're aware that you should turn your monitor off. so you have to keep it on to see a screensaver, which tells you that you should turn it off. get it?
damn, this is horrible.

Senhora Kolossa
Activity Score 483
Jung von Matt
Senhora Kolossa's picture

sorry, i forgot one thing:

wtf? seems to be a students work!

Senhora Kolossa
Activity Score 483
Jung von Matt
Néstor's picture

very intelligent


Activity Score 126
Copywriter |

federal highway's picture

don't screensavers come on when your pc is idle?

what use is this if no one's at the pc to actually WATCH and read the msg?


federal highway
Activity Score 18
Guest commenter's picture

wher do i download it..

Guest commenter
alejulimaty's picture

mas o menos, poco creible

Activity Score 840
brother buenos aires
Featured Content

Latest Collections