Description
Brief:
Communicate the strength of Scottex kitchen paper towels to restaurant owners.
Solution:
We created a mailing made from real Scottex kitchen paper towels. These mailings were posted 'as is', without an envelope, and sent to restaurants all over Belgium. After a successful series within Belgium (see result) we decided to take things a step further... literally. So we used our agency in New York and a befriended agency in Tokyo. The agencies then sent out a new series of mailings to Belgian restaurants.
Results:
A big hand for the Belgian and world's postal services! All the mailings we first sent out to test the concept in Belgium arrived without any damage. Same went for almost all the mailings we sent in the second round (from NY, Tokyo and Ushuaia). We called all the restaurants to check if and how the mailing was received. 98% of all the mailings reached the restaurants in a perfect state and was considered super original and convincing. Even the series posted from Ushuaia, the world's most southern city, made it all the way to Belgium.
Direct advertisement created by Duval Guillaume, Belgium for Scottex, within the category: House, Garden.
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Directors: Carsten Van Berkel, Stefan Leendertse
Account Directors: Patrick Clymans, Philippe De Cleen
Yup.
_______________
Smart and Funny Signature.
_______________
It's so easy to critic.
Simple, understable, perfectly showing the products benefits and with a wow factor to boot. Just like advertising should be.
This is an oldie. Yeah?
"Our factories make cosmetics. We sell hope." -M.Factor
Muy bien!!! El beneficio está ahí, sin necesidad de convencer de otra forma.
POr cierto, el fin principal de la publicidad es vender, de la forma que quieran, pero vender.
Si es hermoso al grado de ser "casi" arte, pero no vende, no sirve.
ssshingon!
Fuck yeah. It's one of those fantastic "instant get" ideas. Why tell people when you can just show them? Awesome. I'd love to have it in my book. Presently experiencing feelings of intense jealousy. Over time these feelings will fade. Fading. Fading.
nice.
just hope there weren't stains in some of them.
Hmm, this a good test for the product. I'm glad to see that Scottex puts their money where their mouth is!
-Natalie
http://www.nataliemarion.com
That's very cool. A lot of mailing ideas these days, huh?
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Latest Collections
