Seed Pot

Agency Network: 
June 2012
Samsung:  Seed Pot
Samsung Direct Ad -  Seed Pot


At some point in elementary school, all kids are tasked with the difficult project of growing a bean sprout. Capitalizing on this knowledge, Samsung and Cheil put direct mailer recipients to the test with a small bean planted in a mini pot shaped like a fridge, with the question: “If fresh food could talk, what kind of fridge would it recommend?” If you watered it correctly and treated your bean the way you’re meant to, it would sprout up to reveal Samsung as the fridge of choice (written on the actual plant). This witchcraft is made possible by laser sketching apparently, and proves that yet another elementary school project turns out to have real-world applications.

Direct advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.


If your fresh food could talk, what kind of fridge would it recommend? Water and place in sunlight to find out.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Joe Musicco
Art Director: Donald Vann
Copywriter: Jason Partridge
Design / Studio Director: Joe Borges
Director of Client Services: Cory Smythe
Account Supervisor: Demetri Conias
Creative Resource Manager: Pat Rawluk
Director of Strategic Planning: Allison Humphries
Printing: Frank Turner of Clockwork Productions
PR Agency: North Strategic
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NicoCiego's picture

Well thought of

Activity Score 1019
Art Director at Quezon City Philippines
Sandeep U's picture

after looking after this image do u think its fresh

Sandeep U
Activity Score 24
DraftFCB-ULKA, Mumbai |

sandy24's picture

Good one.
Activity Score 284
Knella's picture
Activity Score 150
kleenex's picture

Similar, but not really feeling this ad.

Activity Score 57557
Web Designer/Developer
Siddarth Basavaraj's picture


Siddarth Basavaraj
Activity Score 1665
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

edged's picture
Activity Score 27
Art Director
adamlangdon's picture

Obviously if this technology exists it has been done before, linking to a place that used the same technology but a separate idea and saying "DONE!" doesn't count. It's ideas that matter, that's the business we're in! The idea is solid on this one.

Activity Score 3
Ron Draper's picture


Ron Draper
Activity Score 2
dthlb72's picture

Well said! but really feel terrible for the plant! ..... :(

Activity Score 541
Art Director, ADK Malaysia
shrutibawari's picture

Very creative

Activity Score 3


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