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Agency Network: 
Published/Aired: 
October 2008

Description

Advertising Agency: Leo Burnett, New Delhi, India 

Creative Directors: K.V. Sridhar, Sainath Saraban

Direct advertisement created by Leo Burnett, India for Rotary Blood Bank, within the category: Public Interest, NGO.


Art Director: Dalip Singh
Copywriter: Abhijat Bharadwaj


Photographers: Mukul Raut, Dalip Singh
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Guest's picture

VERY good. Congrats, guys... very very good.

Guest
picopalqlea's picture

eeeeeeewwwwww!
but cute....
what if they do the same with sperm donors??

picopalqlea
Activity Score 999
mark3r's picture

Hahahaha! I needed that.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

gr8 like it

Guest
Guest's picture

will win cannes this year

Guest
Guest's picture

AMAZING!!!!!

Guest
Guest's picture

great love it

Guest
Guest's picture

its really touching n pushing my mind to do sometihng too

Guest
jeha's picture

I just love Guest commenters.... they are so easy to please and impress. The most passionate people on the planet..

jeha
Activity Score 104
Art Director
Guest's picture

winner

Guest
Guest's picture

Excellent :-)

Guest
Guest's picture

THE BRIEF WAS...

AHAHAHHAHAHAHHHAHAAHHAHHAHHAHAH!AHHAAAAA.

Guest
Guest's picture

The brief is..i

Guest
Guest's picture

Congrats LB New Delhi.

Guest
Guest's picture

It's so simple but great.

Guest
Damon Hakim's picture

Been to one of their gala for HIV day. These people are serious helpers. Great idea btw.

Damon Hakim
Activity Score 25

damonhakim.wordpress.com | The easy way to learn branding

Anima's picture

Very nice.

Slightly creepy, but nice.

Anima
Activity Score 59
None
capywriter's picture

Euh... although it's a nice give-away, how will this get more people to donate blood? After all it's offered to people who already took the initiative to donate. It's not creating extra awareness... Quite a crucial point to for a campaign to be successful, no?

capywriter
Activity Score 5512
Copywriter at Freelance
Wordnerd's picture

my thoughts exactly

Wordnerd
Activity Score 6692
Copywriter
capywriter's picture

I know it's mentioned as being a DM, but from the video I understand it was given to people after they had come on own initiative...

capywriter
Activity Score 5512
Copywriter at Freelance
gmint7's picture

:::J:::

is that a song from utada's first love?

its a good one. i like

but its not really an ad.. coz people already donated BEFORE it. (agree with capy)

its just a cute giveaway..

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Jersey11's picture

Cannes Cannes Cannes :)

Jersey11
Activity Score 36
Art Director
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