Ector the Protector Bear

Agency Network: 
June 2017


On the occasion of World No Tobacco Day 'Ector the Protector Bear', the first toy that protects children from smoke, was born. Ector coughs every time someone smokes next to him thanks to a smoke detector linked to an audio device inside him. In this way Ector discourages smokers, notifies parents and educates children to stay away from the risks of smoking.

'Ector the Protector Bear' is an awareness campaign against passive smoking developed for biotechnology company Roche. Learn more at

Direct advertisement created by Integer, Italy for Roche, within the category: Health.

Advertising Agency: Integer, Milan, Italy
Chief Creative Officer: Nicola Lampugnani
Creative Director: Mirco Pagano
Creative Supervisor / Art Director: Federica Facchini
Art Director: Giulia Trimarchi
Copywriters: Andrea Pinca, Mirco Pagano
Junior Copywriter: Luana Contu
Graphic Developer: Danila Cericco
Client Service Director: Gianluca Cappiello
Project Manager: Vaida Kentraite
Head of Production: Barbara Trivella
Producer: Fabio Bellifemine
Creative Digital Director: Jack Blanga
Digital Manager: Fabio Allemagna
Graphic / UI / UX Designer: Omar Mootamari
Web Project Manager: Vaida Kentraite
Cinema Production Manager: Antonello Filosa
TV Producer / Art Buyer: Silvia Congiu
Production House: The BigMama
Director: Nico Malaspina
2nd Director: Gianpaolo Gelati
Executive Producer: Lorenzo Borsetti
Producer: Lucrezia Pellé
3D Studio: Monkey Talkie
Original Music: Alessandro Branca / Human Touch
Photographer: Cirasa Studio
Technology Development: The FabLab
Design Development: TRUDI Italia
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kleenex's picture

love the concept.

Activity Score 58777
Web Designer/Developer
kleenex's picture

love the concept.

Activity Score 58777
Web Designer/Developer
Wrong Opinion's picture

this is good

Wrong Opinion
Activity Score 293
alvord's picture
Activity Score 202
Ramat Ajala's picture
Ramat Ajala
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Dorothy Byrd's picture

Thanks for the post!

Dorothy Byrd
Activity Score 2
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