Description
Direct advertisement created by McCann, Portugal for Roche, within the category: Pharmaceutical.
Creative Directors: Diogo Anahory, José Bomtempo
Copywriter: Emerson Braga
Art Directors: André Lopes, Rita Andrade
Account Supervisor: Sônia Correia
Producer: Rui Paz
Great idea. Practice on your stress ball - very practical.
DevonDan
ummm.... someone is copying someone.... who was first?
Brilhant!!!! Great idea...
Who ever owns it
it's a great idea.
Smart!
I wish there was something about "does the stress of not knowing tire you out?" or something to tie in the stress ball a bit more, great idea though.
--
brandon
i get your point... and i agree: there should be more links related to the fact that this ball is used for "no-stress"... but it is still nice!
it's a great idea.
Didn't I see this done by a miami ad school student for an awards brief?
"Our factories make cosmetics. We sell hope." -M.Factor
uppsss
same headline = http://www.youtube.com/watch?v=G16EP74ZEpQ
same ideia = http://www.dubailynx.com/winners/2009/direct/win_2_1.htm
if genuine, congrats...
Been done before. Check out last year's student D and AD annual.
-Z
Great idea.... thumbs up guys
Good one
great!!!!!!!
Now it's clear that Dubailynx is a full of scam......congratulations mccann
its very easy to tarnish the whole region for the fault of one. i for one know that it is not copied. jwt came up with this idea last year and have been working with focp on this project.
if it is copied, one agency would have their date of release before the other not at the same time.
roche put their stress balls on ads of the world after dubai lynx. had anyone seen it before that??
I don't know who did first, all i know is that this idea was online, in the copywriter's blog and site, still in rough, since January 2008:
http://portfolio.emersonbraga.com/outdoors.html
http://portfolio.emersonbraga.com/images2/cancrobola.jpg
McCann sold this idea to Roche in April 2008 and 60 000 balls were produced in January 2009.
Now, if both agencies had the same idea at the same time, congratulations to both.
Congratulation McCann, Congratulation Jwt.
Great Idea!!
:::J:::
congrats emerson.. ??
:::J:::
well done
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
Excellent idea. Gives a woman the idea she really can detect the tumor.
Copy cat!!!!
How ironic, you look at the picture and you see one of Mccann's employees receiveing the stressball near the agency's office. How convenient. Smile for the camera darling we need to show how credible ths action was ;)
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