Syphilis sucks

Agency Network: 
Published/Aired: 
July 2010
RIVE:  Syphilis sucks
RIVE Direct Ad -  Syphilis sucks

Description

Though the idea of using protection during sex is generally apprehended, people tend to think unprotected oral sex is ok, and rarely use condoms when it comes to going down on someone. The challenge was to generate an awareness emphasizing the fact that STIs are also transmitted during oral sex. Especially syphilis!

Here is the tv ad as well.

Direct advertisement created by Ogilvy, Reunion for RIVE, within the category: Public Interest, NGO.

Advertising Agency: Luvi Ogilvy, Reunion Island
Creative Director: De Oliveira Pedro
Art Director: Fanny
Copywriter: Philippe Amsalem
Photographer: Laurent Diat
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Highest Rated

jackmancer2017's picture

Because they're free it'll probably end up with one group of people taking ALL these cards at one time leaving barely any exposure to others.

Sorry for being pessimistic :<

jackmancer2017
atb2005's picture

Innovative idea, but I bet the majority (if not all) people did not use the condoms during oral sex. In fact, I would say that no campaign would ever convince most people to use condoms during oral sex (unless one person is HIV+).

atb2005
Activity Score 13489
andyStock's picture

I agree. Although a nice, fresh, creative idea I highly doubt whether this campaign will have encouraged anybody to use condoms during oral sex. However, if the aim of the campaign was simply to raise awareness of the possibility of catching syphilis through unprotected oral sex then it has succeeded.

One thing I would say though, is that it only raises awareness of catching syphilis from unprotected oral sex on a male. A free condom doesn't help much to protect you when performing oral sex on a female!

andyStock
Activity Score 666
Dzsoi's picture

So true.

Dzsoi
Activity Score 8563
Copywriter
Guest's picture

Very clever idea. Agree, free condom doesn't help much to protect you when performing oral sex on a female!

Guest
sirvan's picture

I usually hate puns, but this one somehow works. Not bad.

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

Guest's picture

This is really informative. I mean, who would have thought that infections would not be contracted orally?
@atb2005 and dan_1985: This campaign merely emphasizes that you need need to suck on nothing except for lollipops :-)

Hope this reaches a lot of people out there, IT IS AMAZING (",)

Guest
Guest's picture

This is really informative. I mean, who would have thought that infections would not be contracted orally?
@atb2005 and dan_1985: This campaign merely emphasizes that you need need to suck on nothing except for lollipops :-)

Hope this reaches a lot of people out there, IT IS AMAZING (",)

Guest
Hibon's picture

Great simple idea for a healthcare campaign.

Hibon
Activity Score 3666

Simple ideas are the best !

jackmancer2017's picture

Because they're free it'll probably end up with one group of people taking ALL these cards at one time leaving barely any exposure to others.

Sorry for being pessimistic :<

jackmancer2017
mikek2's picture

thats what mall cops are for. honestly though I dont think that happens to much outside of the younger high school crowd, if the stand is placed in a more mature community then itll probably be safe.

mikek2
Activity Score 28
Creative Director
Migzter13's picture

nice. what a 'subtle' way to give away free contraceptives with message in tow.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture

Nice art direction and mildly suitable name for the art director.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

IRONWORKS's picture

ok.

IRONWORKS
Activity Score 218
Graphic Designer at NagaDDB, Malaysia.
Guest's picture

cheap play on words, dont like the trick.

Guest
Guest's picture

Would like to see more of this for Healthcare campaigns.Love the trick.

Guest
sintra's picture

Fresh approach to an old problem

sintra
Activity Score 691
Administrative
alausa's picture

Sucks, and i mean that in a good way.

alausa
Activity Score 1346
Creative Director at Noah's Ark
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