Swedish wine

Agency Network: 
Published/Aired: 
June 2008
Risol:  Swedish wine
Risol Direct Ad -  Swedish wine

Description

To promote Risol's solar home systems to the French residents in Tunisia, we played with their national pride: wine. As global warming leads to climate changes, one can therefore easily imagine that in a few years time, ideal climate for wine production will move away from France, further north. A bottle of Swedish wine, 2057 vintage, was sent out to a large number of French residents to symbolize the scary future. A letter in appendix detailed how energy saving can help avoid the impact of global warming, underlining the fact that solar panels can change the way the world is evolving.

Direct advertisement created by Ogilvy, Tunisia for Risol, within the category: Industrial, Agriculture.

Advertising Agency: Memac Ogilvy Label Tunisia
Creative Director: Nicolas Courant
Art Director: Gérald Héraud
Business Director: Cherifa Ben Slamia
Brand Strategy: Amel Gaaloul
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Guest's picture

very convoluted idea. a long walk for an ok idea. this message could be communicated SO much more simply

Guest
Wordnerd's picture

Hm. i'm not sure if i like this. depends on if the letter is well written. otherwise i agree: this is a long walk for an ok idea. still just not great enough to justify the costs.

Wordnerd
Activity Score 6692
Copywriter
prohomopithecus's picture

dn sqɯnɥʇ

prohomopithecus
Activity Score 39
Guest's picture
Guest
kurtberengeiger's picture

If the target was exclusively French wine producers, then I'd give it a perfect 10. But as it's probably not, I won't.

kurtberengeiger
Activity Score 7350
Copywriter
SandMan69's picture

An interesting thought. By using wine I'm not sure if they might have gone a bit off target.

There's something sad about the fact that this is how we have to try and get people to act to counter climate change, you know?

Common sense coming in second to pride. Says a lot about people in general I suppose.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Get off your fucking soap box. No one here "listens" to anything you have to say. Seriously -- You're a joke! And the sad part is you're such a narciccist, YOU DON'T EVEN KNOW IT!

Guest
SandMan69's picture

So why would I care what you think?

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

CurryJ's picture

A classic case where results matter more than the idea...a 9% conversion is not bad as per Direct Marketing standards

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

capywriter's picture

I think it's a fresh turn on the global warming theme

capywriter
Activity Score 5513
Copywriter at Freelance
Guest's picture

I really like reading your website, your articles are generally really informative and the way you lay every little thing out makes it simple to understand. I don't typically comment however I decided I ought to at least thank you for doing such a excellent job. Thank you and keep up the fantastic work.

Guest
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