To promote Risol's solar home systems to the French residents in Tunisia, we played with their national pride: wine. As global warming leads to climate changes, one can therefore easily imagine that in a few years time, ideal climate for wine production will move away from France, further north. A bottle of Swedish wine, 2057 vintage, was sent out to a large number of French residents to symbolize the scary future. A letter in appendix detailed how energy saving can help avoid the impact of global warming, underlining the fact that solar panels can change the way the world is evolving.
Direct advertisement created by Ogilvy, Tunisia for Risol, within the category: Industrial, Agriculture.