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Braille clothing tags

Agency Network: 
Published/Aired: 
April 2014

Description

Direct advertisement created by Havas, Poland for Rip Curl, within the category: Fashion.

Advertising Agency: Havas Worldwide, Warsaw, Poland
Chief Creative Officer: Wojciech Dagiel
Creative Director: Kuba Bogaczyński
Art Director: Sylwia Rekawek
Copywriter: Patryk Michoń
Senior Broadcast Producer / Art Buyer: Magda Matuszewska
Account team: Katarzyna Wierzbicka, Sandra Kopeć
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Highest Rated

Owolawi's picture

Brilliant idea

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

damnson's picture

I love what they are trying to do here. It's kind of amazing that it's not common for all brands to do the same.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Morde's picture

A idea so simple, and yet so awesome

Morde
Activity Score 86
Pete R.'s picture

Awesome idea

Pete R.
Activity Score 3412
Illustrator
Mamy's picture

Awesome idea

Mamy
Activity Score 6
morse's picture

Sewing it in yourself is a bit of a pain, but still great idea!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Owolawi's picture

Brilliant idea

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

kleenex's picture

Great idea..

kleenex
Activity Score 58797
Web Designer/Developer
Kevin Fairclough's picture

Braille labels are great idea - but why not go a step further and print the braille directly into the clothing? No need for the extra strip to be attached to the tag.

Kevin Fairclough
Activity Score 2
Graphic Designer
PETERDUNBAR's picture

Wonderful when technology and design come together and make a positive impact in the way we live.

PETERDUNBAR
Activity Score 12
Web Designer/Developer at In-House Advertising Marketing
instant coppee's picture

Bravo!... a small innovation with a lot of heart... superb!

instant coppee
Activity Score 45
Creative Director at max l'agence |

satish singh
creative director, max l'agence

Guest's picture

simple but great ..

Guest
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