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Soapbox Race

Agency Network: 
Published/Aired: 
August 2011
Red Bull:  Soapbox Race
Red Bull Direct Ad -  Soapbox Race

Description

In an effort to get press about Red Bull Soapbox Race, we brought a little Red Bull Soapbox Race to the press. Over 70 local publications promoted the event. Over 115,000 spectators filled the streets of Downtown LA the day of the race.

Direct advertisement created by Kastner & Partners, United States for Red Bull, within the category: Non-Alcoholic Drinks.

Advertising Agency: Kastner & Partners, USA
Chief Creative Officers: Tim Braybrooks
Executive Creative Directors: Tim Braybrooks
Art Directors: Jason Roberts
Copywriter: Annie Elliott
Production Company: Blackout Signs
Production Manager: Jenny Wu
Account Manager: Rena Banks Short
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Highest Rated

fotdot's picture

Fun direct mail.

fotdot
Activity Score 674
Creative Director
kleenex's picture

nice idea.

kleenex
Activity Score 58793
Web Designer/Developer
jackblack's picture

I'd love to receive one of these.

jackblack
Activity Score 2363
Art Director
fotdot's picture

Fun direct mail.

fotdot
Activity Score 674
Creative Director
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