Beer from around here, Packaging
Description
Red Brick is a craft beer made by Atlanta Brewing Company in Atlanta, GA. We redesigned not just their packaging, but their entire visual identity, using the tagline "Beer From Around Here" and the concept that all beer from outside the Southern states is effectively an import. We simplified the names of their products, added writing with Southern personality, and incorporated visual cues from Southern industrial products. With a limited ad budget, we made the packaging the advertising, and managed to turn a brand with no recognizable identity into a brand with not just an identity, but a rich cultural story.
Direct advertisement created by 22squared, United States for Red Brick, within the category: Alcoholic Drinks.
Executive Creative Director: John Stapleton
Creative Directors: Curt Mueller, Isvel Rodriguez
Art Directors: Isvel Rodriguez, Josh Robinson, Ryan Hoelting
Copywriter: Curt Mueller
Illustrators: Isvel Rodriguez, Ryan Hoelting
Designer: Ryan Hoelting

Simply awesome, one of the best beer packaging I have seen in a while.

awesome.
Great package design. The quirky copy and visuals perfectly encapsulate the easy-going, tongue-in-cheek humor of the South.

Nice. Cool angle and design.

Neato.
Very simple and touching design!

I wouldn't mind my dad's alcoholism if he drank beer that looked this good.

Nicely done...

I actually want to read the packaging and that is rare.

Clearly a knock off of the Big Boss packaging. http://www.thedieline.com/blog/2009/5/4/big-boss-brewing.html