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Beer from around here, Packaging

Agency Network: 
Published/Aired: 
May 2010
Red Brick:  Beer from around here, Packaging
Red Brick Direct Ad -  Beer from around here, Packaging

Description

Red Brick is a craft beer made by Atlanta Brewing Company in Atlanta, GA. We redesigned not just their packaging, but their entire visual identity, using the tagline "Beer From Around Here" and the concept that all beer from outside the Southern states is effectively an import. We simplified the names of their products, added writing with Southern personality, and incorporated visual cues from Southern industrial products. With a limited ad budget, we made the packaging the advertising, and managed to turn a brand with no recognizable identity into a brand with not just an identity, but a rich cultural story.

Direct advertisement created by 22squared, United States for Red Brick, within the category: Alcoholic Drinks.

Advertising Agency: 22Squared, Atlanta Georgia, USA
Executive Creative Director: John Stapleton
Creative Directors: Curt Mueller, Isvel Rodriguez
Art Directors: Isvel Rodriguez, Josh Robinson, Ryan Hoelting
Copywriter: Curt Mueller
Illustrators: Isvel Rodriguez, Ryan Hoelting
Designer: Ryan Hoelting
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Guest's picture

Simply awesome, one of the best beer packaging I have seen in a while.

Guest
Guest's picture

awesome.

Guest
hellojustinoh's picture

Great package design. The quirky copy and visuals perfectly encapsulate the easy-going, tongue-in-cheek humor of the South.

hellojustinoh
Activity Score 3
Guest's picture

Nice. Cool angle and design.

Guest
Guest's picture

Neato.

Guest
TSD Agency's picture

Very simple and touching design!

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

sirvan's picture

Well done.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

I wouldn't mind my dad's alcoholism if he drank beer that looked this good.

Guest
Guest's picture

Nicely done...

Guest
Guest's picture

I actually want to read the packaging and that is rare.

Guest
Billoughsby's picture

A feast for the eye.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Sr. Rushmore's picture

brilliant!

Sr. Rushmore
Activity Score 83
Guest's picture

Clearly a knock off of the Big Boss packaging. http://www.thedieline.com/blog/2009/5/4/big-boss-brewing.html

Guest
scottmc's picture

Great packaging design... beer not so good

scottmc
Activity Score 78
Art Director at mullen
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