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Agency Network: 
Published/Aired: 
April 2018
Proyecto Chiringa Direct Ad - El Mundo

Description

1979. The Pan American Games are held in Puerto Rico. Among 3,700 athletes, the Puerto Rican Basketball Team made history. Basketball is taken very seriously in the Island. “Nuyorican Basket” is a documentary that tells the story of this Team, which became an inspiration for an entire country. The documentary would premiere in July 8th, 2017, in the Roberto Clemente Coliseum. Our mission was to fill the Coliseum to maximum capacity.
We decided to promote the film in the oldest and dearest newspaper of Puerto Rico, which covered the ‘79 Games: EL MUNDO. The problem: the newspaper closed its doors 30 years ago.

Direct advertisement created by Arco Publicidad, Puerto Rico for Proyecto Chiringa, within the category: Media.

Advertising Agency: Arco Publicidad, San Juan, Puerto Rico
Creative Director: Jonathan Diaz
Art Director: Juan Carlos López
Copywriter: Adriana Miranda
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Highest Rated

RichyGame's picture

Excellent work!

RichyGame
Activity Score 71
RichyGame's picture

Excellent work!

RichyGame
Activity Score 71
kleenex's picture

nice effort.

kleenex
Activity Score 54841
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