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Agency Network: 
Published/Aired: 
September 2012
Prostate Cancer Foundation:  Foam Finger Give Away
Prostate Cancer Foundation Direct Ad -  Foam Finger Give Away

Description

Direct advertisement created by BBDO, United States for Prostate Cancer Foundation, within the category: Health.

Caption

Get checked!
1 in 6 american men will develop prostate cancer in their lifetime.
Learn more at PCF.ORG

Advertising Agency: BBDO, New York, USA
Creative Director: Tim Bayne
Creative Director: Lauren Connolly
Associate Creative Directors: Ash Tavassoli, Yvonne Cheng
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the_lizard_king's picture

The finger pun works really well. The ambient media selection is great too. But I really don't know if i would like to wear 'the finger' donning an advertise about prostate check-up.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

kleenex's picture

the idea works for me.

kleenex
Activity Score 58742
Web Designer/Developer
HTG's picture

Funny, smart, and makes getting poked less of a taboo ... as long as it's in the doctors office.

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
DaAvitar's picture

I wouldn't wear it....great idea nonetheless

DaAvitar
Activity Score 198
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