Weekend murder scene

Agency Network: 
Published/Aired: 
March 2009
Prime TV:  Weekend murder scene
Prime TV Direct Ad -  Weekend murder scene

Description

Direct advertisement created by FCB, New Zealand for Prime TV, within the category: Media.

Caption

Weekend Murders. Feature length UK drama, Saturdays 8:30pm on Prime.
Summer is a season of volatile TV ratings. How do we promote our show ‘Weekend Murders’ when everyone’s at the beach? We followed them there...and murdered them! Or rather, we gave out pool-of-blood shaped beach towels so that when people lay on them, they looked murdered.

Advertising Agency: DraftFCB, Auckland, New Zealand
Creative Directors: James Mok, Chris Schofield, Billy McQueen
Art Director: Leisa Wall
Copywriter: Jane Jamieson
Account Director: Jane Wardlaw
Account Manager: Katie Loverich
Production Manager: Mason Clarke
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Highest Rated

bknowlden's picture

i sure as hell don't sleep like i was just beaten to death.

bknowlden
Activity Score 3635
Art Director |

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brandon

www.brandonknowlden.com

sirvan's picture

On the sand they look pretty much like any other towel.

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

ivan's picture
ivan
Creative Director at Ads of the World
bknowlden's picture

i sure as hell don't sleep like i was just beaten to death.

bknowlden
Activity Score 3635
Art Director |

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brandon

www.brandonknowlden.com

Guest's picture

Agreed. Why are the examples laying like they were murdered? I know the pool of blood is the concept, but that is not how anyone sunbathes! They should show people in natural sun tanning positions because that is how the people they give the towels to will likely be laying.

Guest
Guest's picture

a little wonky in execution, but likely to bring a wry smile and capture attention.

Guest
Guest's picture

They are lying like this b/c they are mates of the creatives and they need to get shots for the award entry.
No one walking past can reading what it is advertising. fail.

Guest
Guest's picture

Um.... when people are using these and 'becoming' part of the ambient execution, you can't read the message. And I bet every towel they made is in this photo.

Guest
jsantanaxp's picture

this campaign has generated excellent results.

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Guest's picture

really really bad

Guest
mk86's picture

It's great. Perhaps y'all should stop sipping the haterade and see a concept for its creativity 'cause this is really creative.

mk86
Activity Score 82
Copywriter at Student |

Meg

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