One-drop bottle

Agency Network: 
May 2016


Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually grasp. Introducing the first ever Pril One-Drop Bottle. An exact replica of the Pril bottle reduced to the size of a thumbnail. The One-Drop Bottle is not intended for mass production but for promotional purposes only, and it is currently being sampled in supermarkets.

Direct advertisement created by TBWA, United Arab Emirates for Pril, within the category: House, Garden.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Chief Creative Officer: Walid Kanaan
Creative Directors: Manuel Bordé, Joelle Zgheib
Art Director: Gabriel Gama
Copywriter: Guilherme Grossi
Art Direction support: Dany Njeim
Head of Accounts: Joe Laham
Account Lead: Ola Ibrahim
Account Executive: Ruba Moadad
Production: Capital D / Montage
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Highest Rated

kleenex's picture

I want one.

Activity Score 58791
Web Designer/Developer
work and copy's picture

Product looks good.

No need to make TOO many little bottle, the idea comes across well here.

work and copy
Activity Score 513
halaby87's picture

nice one

Activity Score 10498
Marketing Manager |


kleenex's picture

I want one.

Activity Score 58791
Web Designer/Developer
CrackerJackFlash's picture

Nice little idea, and promotion

Activity Score 19604
Creative Director at CrackerJackFlash |

Jef's picture

Great idea

Activity Score 176
Art Director
Adrian Vasquez Robles's picture

I see a Lion...

Adrian Vasquez ...
Activity Score 57
Art Director
BAdsoftheworld's picture

Nice !

Activity Score 3519
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