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One-drop bottle

Agency Network: 
Published/Aired: 
May 2016

Description

Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually grasp. Introducing the first ever Pril One-Drop Bottle. An exact replica of the Pril bottle reduced to the size of a thumbnail. The One-Drop Bottle is not intended for mass production but for promotional purposes only, and it is currently being sampled in supermarkets.

Direct advertisement created by TBWA, United Arab Emirates for Pril, within the category: House, Garden.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Chief Creative Officer: Walid Kanaan
Creative Directors: Manuel Bordé, Joelle Zgheib
Art Director: Gabriel Gama
Copywriter: Guilherme Grossi
Art Direction support: Dany Njeim
Head of Accounts: Joe Laham
Account Lead: Ola Ibrahim
Account Executive: Ruba Moadad
Production: Capital D / Montage
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Highest Rated

kleenex's picture

I want one.

kleenex
Activity Score 58797
Web Designer/Developer
work and copy's picture

Product looks good.

No need to make TOO many little bottle, the idea comes across well here.

work and copy
Activity Score 513
Other
halaby87's picture

nice one

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

I want one.

kleenex
Activity Score 58797
Web Designer/Developer
CrackerJackFlash's picture

Nice little idea, and promotion

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Jef's picture

Great idea

Jef
Activity Score 176
Art Director
Adrian Vasquez Robles's picture

I see a Lion...

Adrian Vasquez ...
Activity Score 57
Art Director
BAdsoftheworld's picture

Nice !

BAdsoftheworld
Activity Score 3519
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