Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually grasp. Introducing the first ever Pril One-Drop Bottle. An exact replica of the Pril bottle reduced to the size of a thumbnail. The One-Drop Bottle is not intended for mass production but for promotional purposes only, and it is currently being sampled in supermarkets.
Direct advertisement created by TBWA, United Arab Emirates for Pril, within the category: House, Garden.
Chief Creative Officer: Walid Kanaan
Creative Directors: Manuel Bordé, Joelle Zgheib
Art Director: Gabriel Gama
Copywriter: Guilherme Grossi
Art Direction support: Dany Njeim
Head of Accounts: Joe Laham
Account Lead: Ola Ibrahim
Account Executive: Ruba Moadad
Production: Capital D / Montage