Description
2019 Clio Juror: Paulo Gonzalez
In recent years, Manzana Postobón has taken hold of the main restaurant chains in Colombia. This expansion made us aware of a problem: 3.4 million tons of food are wasted in Colombian restaurants every year. This problem is even more worrisome when you add the fact that more than 40.000 homeless people have nothing to eat and they look for their food in the trash. This situation led us to look for a solution: we designed a placemat that can be easily turned into a box.
This professional campaign titled 'Placemat for Two' was published in Colombia in March, 2017. It was created for the brand: Postobón, by ad agency: BBDO. This Direct medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 5 years ago.
Credits
Advertising Agency: Sancho BBDO, Colombia
Production Company: Flare
Music / Sound Company: Sonido Comercial
Chief Creative Officers: Hugo Corredor, Giovanni Martinez
Executive Creative Directors: Mario Lagos, Juan David Jaramillo
Creative Directors: Daniel Delgado, Andrés Luque, Paulo González
Copywriters: Alejandro Arango, Jerónimo Zapata
Art Directors: Sebastián Bautista, Iván Saavedra
Account Executives: Natalia Perez, Ana Arango, Camila Brando
