In recent years, Manzana Postobón has taken hold of the main restaurant chains in Colombia. This expansion made us aware of a problem: 3.4 million tons of food are wasted in Colombian restaurants every year. This problem is even more worrisome when you add the fact that more than 40.000 homeless people have nothing to eat and they look for their food in the trash. This situation led us to look for a solution: we designed a placemat that can be easily turned into a box.
Direct advertisement created by BBDO, Colombia for Postobón, within the category: Food.
Production Company: Flare
Music / Sound Company: Sonido Comercial
Chief Creative Officers: Hugo Corredor, Giovanni Martinez
Executive Creative Directors: Mario Lagos, Juan David Jaramillo
Creative Directors: Daniel Delgado, Andrés Luque, Paulo González
Copywriters: Alejandro Arango, Jerónimo Zapata
Art Directors: Sebastián Bautista, Iván Saavedra
Account Executives: Natalia Perez, Ana Arango, Camila Brando