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Perpetual calendar

Agency Network: 
Published/Aired: 
December 2008
Post-it:  Perpetual calendar
Post-it Brand Direct Ad -  Perpetual calendar

Description

Direct advertisement created by Butter, Germany for Post-it Brand, within the category: House, Garden.

Advertising Agency: BUTTER., Düsseldorf, Germany
Creative Directors: Matthias Eickmeyer, Michael Preuss
Art Director: Ronny Karoussiotis
Copywriter: Max Messinger
Production: Lars Schlentzek
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Highest Rated

Guest's picture

if your lazy you probably won't want to keep a track and move things around

Guest
corndogfuneral's picture

Sweet. Great idea. I love the simplicity and product message.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

This one is excellent. Good thinking job.

Congrats

Pirate of the Caribbean.

Guest
sirvan's picture

NIce, solid. ...my only question is what is this? Is this a print ad? Was this "run" somewhere? Was it a stunt? Are the instructions to do this in the package somewhere for the end user to do this?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Tonits's picture

DM Category, dumbass

Tonits
Activity Score 349
ivan's picture

Thanks for the answer and pls take it easy. We're also here to learn from smarter people.

ivan
Activity Score 12
Creative Director at Ads of the World
sirvan's picture

Woa there son... tone it down a bit.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

if your lazy you probably won't want to keep a track and move things around

Guest
Guest's picture

wtf? seriously, they didn't even succeed at making a useful calendar...is this some kind of euro configuration that doesn't make sense unless you were defeated in a world war? kind of pathetic, really.

Guest
bknowlden's picture

A long way to go for a cup of coffee as people say. Creative for sure, but advertising for advertising's sake in my opinion.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Tonits's picture

Está la raja... es impresionante como lo más sencillo te puede quedar en la cabeza con el mismo producto usado de manera creativa.

11/10

Tonits
Activity Score 349
Guest's picture

What?

They have two 2nd in each month in Deutschland?

Nice design idea. But NO ONE would actually use it.

Guest
prozac_republic's picture

you really didn't understand how it works, huh?

regardless, it's a job for the german adc, that has a very highly regarded calendar jury.

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

Guest's picture

does post it really advertise?

there is no need when your brand name is the synonym for the category.

Guest
Guest's picture

K. So why don't you save your money and write the damn numbers and months on a bunch of Post-its yourself?

Please don't sell us shit we don't need. All you needed to do was put the idea on Post-It's website...

Guest
BachBern's picture

Clever but useless

BachBern
Activity Score 106
kai539's picture

agreed.
stick again and again
but not practical to everyday life imo

kai539
Activity Score 244
Nanyang Academy of Fine Arts
gmint7's picture

:::J:::

clever but useless.

this is why creative people need account planners

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

Can anyone explain? Thanks

Guest
premc's picture

wow !! cool !! 8/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

derya's picture

nice!

derya
Activity Score 302
Copywriter
Guest's picture

i like the guy behind knut detlefsen - go for some reib`s!

Guest
Guest's picture

just needs 2x 1's and 2's though.

Guest
Guest's picture

You would need a calendar to help you create the movable calendar. Useless gimmick.

Guest
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