Agency Network: 
Published/Aired: 
March 2010
Post-it:  Mailing
Post-it Brand Direct Ad -  Mailing

Description

This mailing demonstrates how sticky post-it super sticky are. The address was written on a super sticky and put on the mailing envelope. Mailing and torture test at the same time.

Direct advertisement created by Publicis, Belgium for Post-it Brand, within the category: Office Equipment.

Advertising Agency: Publicis Brussels, Brussels, Belgium
Creative Director: Alain Janssens, Paul Servaes
Art Director: Alex Gabriels
Copywriter: Wim Corremans
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capywriter's picture

simple but effective

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

This has been done like 5 years ago... for post it. :)

Guest
Guest's picture

Simple and Smart. Love it.

Guest
keithstoeckeler's picture

Great way of communicating the benefit of the product.

keithstoeckeler
Activity Score 425
paumarques's picture

senzilla pero potent forma de comunicar el principal benefici.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

Old fashioned but brilliant.

Guest
Guest's picture

Again???!!!

Guest
prs's picture

"don't believe your ears" but live demonstration is something totally different. Great concept, great words put together, great execution. GREAT.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

Guest's picture

jung von matt neckar has done that before. two years ago.

Guest
Guest's picture

Old fashioned? have you really seen this before?

Guest
Guest's picture

yes. really.

but it's ok. maybe the cannes jury didn't.

Guest
lynnholilin's picture

what an awesome direct mailer design :) simple and to the point!

lynnholilin
Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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