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Agency Network: 
Published/Aired: 
April 2011
Portuguese League Against Aids:  Wear a Condom
Portuguese League Against Aids Direct Ad -  Wear a Condom

Description

Direct advertisement created by McCann, Portugal for Portuguese League Against Aids, within the category: Public Interest, NGO.

Caption

Use in case of being "on fire"

Advertising Agency: McCann Erickson, Lisbon, Portugal
Art Director: Tiago Pinto
Copywriter: Susana Lourenço
Photographer: José Gomes Ferreira
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Highest Rated

artyduran's picture

Like it.

artyduran
Activity Score 1582
Copywriter
peticaca's picture

Like the idea but.... will it really change deep behavior ? Don't think so.... it's a one shot action

peticaca
Activity Score 189
Wordnerd's picture

it's nice. and what else can they do than giving away condoms for free? i think this will work better than any campaign you have to remember in such a moment

Wordnerd
Activity Score 6692
Copywriter
velle's picture

dang. it's good.

velle
Activity Score 1550
Copywriter
Jackbr's picture

ok

Jackbr
Activity Score 1500
Art diretor |

JackBR

f_cleto's picture

have an idea there, too fake sorry to have been the layout

f_cleto
Activity Score 30
Art Director
artyduran's picture

Like it.

artyduran
Activity Score 1582
Copywriter
Rictor's picture

"the condom inside is collectable"
the wording is a little confusing, collect and trade with your friends.
"retrievable" would have been better.

Rictor
Activity Score 12
hill's picture

nice concept!

hill
Activity Score 65
Art Director
Empty space's picture
Empty space
Activity Score 2
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