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Agency Network: 
Published/Aired: 
May 2016

Description

An innovative bra that helps underprivileged women in Pakistan detect breast cancer early, overcoming cultural taboos. The Pink Bra turns the everyday action of slipping money inside the bra into a breast cancer self-examination exercise.

Direct advertisement created by Tonic, United Arab Emirates for Pink Ribbon, within the category: Public Interest, NGO.

Advertising agency: Tonic International, Dubai, UAE
Executive Creative Director: Cristiano Tonnarelli
Creatives: Jaison Ben, Usman Saleemi
Account Manager: Tiya
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halaby87's picture

okay

halaby87
Activity Score 10420
tiiozed's picture

hi

tiiozed
Activity Score 54
CrackerJackFlash's picture

Good job for a difficult audience.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

tiiozed's picture

oi

tiiozed
Activity Score 54
Mytwocents's picture

Agree. Hard one to tackle.

Mytwocents
Activity Score 285
Copywriter
tiiozed's picture

ola

tiiozed
Activity Score 54
BAdsoftheworld's picture

Pretty good !

BAdsoftheworld
Activity Score 3519
tiiozed's picture

hello

tiiozed
Activity Score 54
damnson's picture

Nice.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

Nice.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

tiiozed's picture

cheguei

tiiozed
Activity Score 54
kleenex's picture

Winner for the country.

kleenex
Activity Score 58169
Web Designer/Developer
tiiozed's picture

eai

tiiozed
Activity Score 54
Royale With Cheese's picture

Make space for awards on your shelf Tonic.

Royale With Cheese
Activity Score 33
Copywriter
tiiozed's picture

rai

tiiozed
Activity Score 54
tiiozed's picture

all right

tiiozed
Activity Score 54
TheBear's picture

Shortlist in Direct.

TheBear
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