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Agency Network: 
Published/Aired: 
July 2011

Description

Direct advertisement created by DDB, Netherlands for Philips, within the category: Electronics, Technology.

Advertising Agency: Bovil DDB, Eindhoven, The Netherlands
Creative Director: Shaun Northrop
Art Director: Jeroen Manders
Copywriter: Levi Sars
Additional credits:: Linda Dortmans
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Crismartin's picture

Cool

Crismartin
Activity Score 9
kleenex's picture

I agree.

kleenex
Activity Score 53951
Web Designer/Developer
AdBuzzer's picture

Nice and simple, but not really something that would make people spread the message.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Tommy G.'s picture

magnet thing, not bad. I loved their idea for the nordic waking up light too.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
mellowart's picture

really nice ...

mellowart
Activity Score 36
Art Director
Lazarus's picture

Not sure about this.

Lazarus
Activity Score 1536
Creative Director
Glut's picture

simple, clever

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
gjergji's picture

Fail! ..people would pick up the fly magnet and miss the execution. Clever idea, hard to execute!

gjergji
Activity Score 2
Rictor's picture

I'd say only 20% of people would leave the fly on to try it.

Rictor
Activity Score 12
Roger Keynes's picture

Kewell.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

wildbore's picture

superb!

wildbore
Activity Score 749
Creative Director at - - -
Seriously Crazy's picture

amazing

Seriously Crazy
Activity Score 638
vidya.shankaran's picture

love the concept .. but only if people did not get distracted enough to pluck off the fly first or drag the card real slow/too fast and miss the execution all together

vidya.shankaran
Activity Score 724
mr.x's picture

Very nice!

mr.x
Activity Score 998
Forsbergs Skola
thedesignaddict's picture

Work well in a controlled video, but in reality I think most people would take the fly off before opening the envelope.

thedesignaddict
Activity Score 5403
Art Director at Freelance
alphayo's picture

Simple

alphayo
Activity Score 50
Rwanda |

alphayo aswani

wildorb's picture
wildorb
Activity Score 128
Marketing Manager at Wildorb Design Studio
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