The Secret Lives of Animals

Agency Network: 
November 2019
PETA: The Secret Lives of Animals
PETA Direct Ad - The Secret Lives of Animals


see the book at:

We’ve all seen an animal sound book, and many of us probably received one as a gift when we were kids. In fact, animal sounds are one of the first things we learn in life — but what if all of them have become wrong? In our world, farms where cows and pigs run free in the sunshine have transformed into fiction. Industrial farming keeps pigs locked in tiny spaces their entire lives, overfeeding them with hormones until their slaughter. Cows get separated from their calves so they can produce milk forever. Foxes are killed for their skin, elephants for their tusks, and deer just for “the fun of it.” Animals really live this way nowadays. By launching “The Secret Lives of Animals,” PETA aims to shed light on this sad reality. Through six powerful and shocking tales, this book shows how humans make animals sound today. Those sounds aren’t exactly easy listening, even for adults. Everything in the book, from the stories to the sounds, is real.

Direct advertisement created by The Community, United States for PETA, within the category: Public Interest, NGO.

Advertising Agency: The Community, USA
Chief Creative Officers: Jose Molla, Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Director: Rodri González
Associate Creative Director: Cora Pérez Fernández
Writer: Virginia Feito
Illustrator: Cristian Turdera
VP, Client Services: Marci Miller
VP, Head of Growth & Partnerships: Mike Ridley
New Business Development: Sebastian Markman
Brand Coordinator: Maddie Fortna
VP, Integrated Production: Laurie Malaga
Producer: Julio Rangel
Print Producer: Bob Hannau
Studio Director: Thomas Bolger
Front End Developers: Carrie Monescalchi, Fernanda Quagliaro
Studio Artists: Robert Herzfeld, Massimo Leone
Editor: Timothy Downing
Post Production House: The Makers Lab
Senior Post Production Manager: Sharon Campos
Senior Audio Engineer: Jeaninne Guenther
Production Company: Kreative Kontent
Director: Fro Rojas
Executive Producer: Debbie Margolis Horwitz
Creative Operations Manager: Mariana Sokolowski
Creative Operations Manager: Irene Araque
Idea Manager: Nadia Bowen
Director of Business Affairs: Natalie Greenman
Senior Business Affairs Manager: Daphne Papadopulos
Printed By: ARD Printing Solutions / D&B Bookbinders
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